Andrew Baxter

  Andrew Baxter is one of Australia’s most respected business leaders, known for his extensive  experience in marketing , board governance, and strategic advisory. With a distinguished career spanning over 25 years, Andrew has led some of the country’s most iconic marketing agencies, including Ogilvy and Publicis, and has been instrumental in helping leading organisations grow through smart, customer-focused strategies. Today, Andrew sits on a number of high-profile boards and advisory panels, offering expert insights into marketing, governance, and long-term business strategy. He is a non-executive director of Australian Pork, Foresters Financial, and the Sydney Symphony Orchestra, and he is a senior advisor at KPMG. His deep understanding of both the creative and commercial sides of business makes him a sought-after board director and consultant. Andrew’s approach is built around one core principle: helping businesses unlock sustainable growth by aligning strategy, brand, an...

 Your 30s often feel like a significant turning point. Career-wise, you're likely hitting your stride with a healthier salary. Relationships may feel more profound, and you're probably tackling bigger financial commitments, like a mortgage or starting a family. But with these exciting advancements come fresh challenges. If not navigated carefully, these can subtly undermine your long-term financial well-being. Let's dive into 5 common financial traps to sidestep in your 30s: 1. The "Lifestyle Creep" Trap As your income climbs, so does the temptation to upgrade everything: dining out more often, eyeing that high-end car, or indulging in other premium experiences. While treating yourself is part of a balanced life, letting spending expand unchecked with every pay rise can leave your financial progress stagnant. It's vital to understand that simply spending more doesn't automatically equate to a happier or better life. Smarter Move: Instead of ...

  Market volatility can shake investor confidence, triggering fear-driven decisions like panic selling or stepping away from long-term plans. But while volatility brings uncertainty, it also opens the door to opportunity — if you know how to respond wisely. Over recent weeks, global markets have seen increased swings. Whether you’re a seasoned investor or just getting started, understanding what drives volatility — and how to navigate it — can help you stay grounded and make smarter decisions. What Is Market Volatility and Why Does It Matter? Market volatility refers to sharp price movements, often linked to uncertainty and risk. It tends to be low during strong bull markets, but in uncertain times, it becomes a defining feature of the market environment. For investors, understanding volatility is crucial — it signals both caution and opportunity. What’s Driving the Current Volatility? Several key factors are contributing to the recent market turbulence: Tariffs and Trade Tensions ...

  When markets drop, emotions often rise. Fear, uncertainty, and panic can quickly cloud investors’ judgment. But while volatility may rattle your confidence, it also opens doors—if you know where to look and how to respond. Over the past few weeks, global markets have experienced a noticeable spike in volatility. Whether you’re a long-term investor or a short-term trader, understanding what drives these sudden swings and how to react strategically can be the key to turning turbulence into opportunity. What Is Market Volatility—and Why Does It Matter? Market volatility refers to the frequency and magnitude of price movements. It’s closely tied to risk and reflects investor sentiment and uncertainty. In bullish markets, volatility tends to be low as confidence grows and prices rise steadily. But during uncertain periods, volatility becomes a defining characteristic—capturing investor anxiety and sharp shifts in market momentum. What’s Driving Current Market Volatility? Several key f...